Which three words sum up your company values?
Knowing your brand values is important. You may feel you know your company inside out, and most likely you do! But cementing your brand values into 3 words will allow you to communicate clearly to others.
Before we start thinking about the visuals for a branding project – as outsiders to your organisation – it is useful to know not only the values you associate with your company, but the priority of those words. Generating 12 words that represent your organisation is the easy bit – reducing them to 3 is where it gets tricky!
a dozen eggs (one part of CARMeggs) have developed a tool to help companies through this process. It is called Brand Words, and it’s free to use.
We hope it’s useful to you.